The New Ugly

http://www.creativereview.co.uk/cr-blog/2007/august/super-super-like-nothing-and-everything

Today I noticed a couple of magazines which, design wise, seem to be harking back to the late 80s. They are hyper-real versions of ID or The Face. The main one is called Super Super. The design looks like an acid-induced nightmare.

The Editor, Steve Slocombe, says of his audience (14-24):

“This generation doesn’t read books…This is the ADD generation. You have just one chance, one shot. Every time they open the magazine they have to get it.”

My question is: Does he have his finger on the pulse of this new generation? Or is he just patronising them for his own financial reward?

To quote someone who left a comment in creative review: “What a steaming pile of eye-sickening gash”. Amen.

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